South Yarra, VIC 3121 Australia
The Brightsmiths are a marketing technology consultancy. We specialise in helping businesses improve their customer experience and return on investment through the connected use of technology.
We work with first, second and third party data sources to make prospecting activities more relevant and reduce the cost per acquisition of new customers.
We make customer experiences more relevant through on-site personalisation and content strategy to help drive conversions.
By delivering more timely, relevant and contextual messages to existing customers we can increase purchase frequency, cross-sell and up-sell opportunities.
We build algorithmic, flexible, dynamic and triggered communications to reduce production costs and enable greater investment in prospecting efforts.
We assess opportunities, build business cases and strategies to make the most of new technology solutions.
We audit and review data sources, tagging requirements, define connection paths, data schema, and segmentation rules to make sure your data is working for you.
We design, implement and connect new technology platforms to boost your marketing capabilities.
We also provide managed and training services for in-house or embedded resources to make sure your automated and triggered marketing communications are always working at their best.
At The Brightsmiths, we pride ourselves on our agnostic position in all technology recommendations. However we also work with a number of world class technology partners, to help offer a better service. We work with: